Redesigning the Designer’s Site
Tasked with redesigning the website for Saatchi & Saatchi, our goal was to celebrate their creative work and the people behind it. The project was an exploration in visual storytelling, aiming to reflect the agency’s bold design philosophies.
Project
We Are Saatchi website redesign
Duration
3 Weeks
Role
UI Design; Interaction design
Visual Strategy
We developed a visual language that combined sleek, modern aesthetics with high-tech cues. Our approach emphasized clarity, dynamic layouts, and a balance between technical detail and emotional appeal.
Visual Approach
Our approach was dual-layered—using both light and dark modes strategically to create visual contrast and emphasize key content areas. Bold fonts and striking typography communicated their unapologetic design philosophy, while subtle interactions and animations provided moments of delight. This balanced approach allowed the site to feel both dynamic and refined, resonating with an audience that values innovation and creativity.
