Stellantis’ First set of EVs
For Stellantis, our task was to position and present the debut of the first set of electric vehicles in a competitive market. The goal was to create a striking visual identity that would capture attention while conveying advanced technology and sustainability.
Project
Stellantis All-brands EV Hubs
Duration
6 Months
Role
UI Design
The challenge
At project onset, our challenge was twofold: to visually convey Stellantis' electrification roadmap comprehensively and uniquely represent each brand's journey within it.
Visual Strategy
We developed a visual language that combined sleek, modern aesthetics with high-tech cues. Our approach emphasized clarity, dynamic layouts, and a balance between technical detail and emotional appeal.
Dark theme
Choosing a dark theme was a deliberate move. It allowed the vehicles’ bold lines and futuristic features to pop against a sophisticated, moody backdrop. This choice evoked a sense of mystery and innovation, reinforcing the EVs’ advanced technology and eco-conscious positioning.
Custom Icons
To further unify the presentation, we created a custom icon set. These icons distilled complex technical specifications into clean, intuitive symbols that seamlessly integrated with the overall design language, making key features instantly recognizable.
Enhanced Story telling
We refined the design to enhance narrative flow: from high-impact imagery that set the stage to for the right EVs’ story. The result was a comprehensive, visually engaging experience that not only showcased the products but also invited the audience to envision the future of mobility.
