Digital Autoshow
During the COVID-19 pandemic in 2021, Stellantis faced the unprecedented challenge of canceling physical auto shows. To keep the excitement alive, our team was asked to create a virtual autoshow. I led the UI design for an innovative digital auto show experience that showcased all Stellantis brand vehicles—both new launches and key models—while engaging enthusiasts in a completely virtual format.
Project
Digital Autoshow
Duration
5 Months
Role
UI Lead
The Challenge
Our mission was to recreate the tangible ‘wow’ factor of an in-person auto show: the thrill of unveilings, interactive contests, and spontaneous moments that spark conversation. This was achieved by planting a teaser video at the outset of the experience. The secondary challenge was to integrate a seamless customer acquisition strategy—ensuring that every digital interaction mimicked the excitement of a live event, all while overcoming the limitations imposed by a remote, digital setting.
Our Approach
We embarked on an extensive ideation process, uniting multiple departments and collaborating closely with top clients to capture their vision. Our strategy included proposing a Canadian influencer/celebrity host who could pop in during the event, guiding attendees and injecting a sense of spontaneity. This creative approach not only elevated the digital experience but also ensured consistency in branding and a smooth transition from digital engagement to actionable customer acquisition.
Impact & Outcomes
The digital auto show set a new benchmark for us in virtual event experiences, driving significant engagement and converting interest into measurable leads. Through our collaborative efforts, the project not only maintained Stellantis’ market presence during challenging times but also demonstrated that innovation and strategic design can deliver a compelling, high-performance digital experience. This success has redefined how auto shows can be experienced in a digital age.
